The Affair of E-mail and Viral Marketing
December 4th, 2009 | 
Author: Viral marketing has an array of possibilities and ways to achieve your overall goals. However, just like everything else, pre-planning and the right setup to create success are the things you will need to make it work for you and your e-business.
One thing you must remember to avoid is to get over-zealous. Hence, you must be on your toes, as too much enthusiasm might push you to spam. Spamming is one tactic that your recipients does not appreciate. Moreover, the government has established rules in order to combat this act. For you to maintain a proper presence online, you must not send mails blatantly.
Spamming is done with the help of a database that holds a huge list of e-mail addresses. To be able to send a message to recipients, you may simply do that in one click. This technique has some legal issues, since the government has established restrictions for this method. Most of all, recipients are irritated by spams, as it kills the personal touch, and people are sensitive with ads. In effect, they will just ignore your mail, or flag it as a spam.
Internet users are impressed with sites that have a personal touch. Just like having an offline shop, your customers wants to feel that their safe, and taken care of while they are browsing your website. For your marketing strategy, e-mail would definitely be the most affordable technique.
Permission, this would be the first thing that you should get from your recipients. Also, assure them that you would not be sharing their e-mail address to other marketeers. Then, you may already begin sending newsletters to their e-mail addresses.
For example: Coupons or discounts that are only available to members who receive e-mail notifications. With each e-mail you send the viral marketing effect takes place.
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